What are common OEM face serum formulation customization options? | Insights by RYSUN

Understanding OEM Face Serum Formulation Customization

As the skincare industry evolves, Original Equipment Manufacturer (OEM) face serums have become a focal point for brands aiming to offer personalized and effective products. Customizing face serum formulations allows brands to cater to specific skin concerns, preferences, and emerging market trends. Below, we explore key aspects of OEM face serum formulation customization that are shaping the industry in 2025.

1. Ingredient Selection and Functional Actives

The efficacy of a face serum largely depends on its active ingredients. In 2025, several functional actives are gaining prominence:

• Peptides: These amino acid chains stimulate collagen production, enhancing skin elasticity and reducing signs of aging. Advanced peptides like Matrixyl 3000 and Argireline are particularly sought after.

• Ceramides: Essential for maintaining the skin's barrier function, ceramides help retain moisture and protect against environmental irritants.

• Probiotics and Postbiotics: These ingredients support the skin's microbiome, promoting balance and resilience. Lactobacillus ferment and Bifida ferment lysate are commonly used.

• Botanical Extracts: Plant-derived ingredients such as white tomato extract, licorice root extract, and green tea polyphenols offer antioxidant and anti-inflammatory benefits.

2. Sustainable and Waterless Formulations

Sustainability is a significant consideration in product development. Waterless formulations not only reduce environmental impact but also enhance ingredient potency. For instance, over 18% of new facial serums launched in 2023 were anhydrous, improving stability and efficacy.

3. Packaging and Branding Customization

Packaging plays a crucial role in product appeal and brand identity. Customization options include:

• Material Selection: Choosing between glass, which conveys luxury and is recyclable, and plastic, which is lightweight and cost-effective.

• Design Elements: Incorporating personalized labels, unique bottle shapes, and eco-friendly materials to align with brand aesthetics and sustainability goals.

• Smart Packaging: Utilizing technologies like QR codes and augmented reality to provide consumers with interactive experiences and detailed product information.

4. Personalization and Niche Targeting

Consumers increasingly seek products tailored to their specific needs. OEM partners can support brands in developing serums targeting niche segments, such as:

• Men’s Skincare: Formulations addressing concerns like oil control and shaving irritation.

• Teenage Skincare: Products focusing on acne prevention and gentle care.

• Perimenopausal Skin: Serums designed to combat dryness and hormonal changes.

5. Technological Innovations in Formulation

Advancements in technology are revolutionizing serum formulations:

• AI-Powered Personalization: Machine learning algorithms analyze individual skin conditions to recommend personalized beauty products, enhancing consumer satisfaction.

• Smart Packaging: Integration of QR codes and augmented reality allows consumers to access detailed ingredient lists and skincare guides, improving transparency and engagement.

6. Regulatory Compliance and Ethical Standards

Ensuring that formulations meet regulatory requirements is essential. This includes proper ingredient disclosure, usage instructions, and any necessary warnings. Additionally, adhering to ethical standards, such as cruelty-free and vegan certifications, aligns with consumer values and enhances brand reputation.

7. Market Trends and Consumer Preferences

Staying informed about market trends is vital:

• Skinimalism: Consumers prefer multi-functional products that address multiple skin concerns, reducing the number of products in their routines.

• Biome-Boosting Formulations: Products that support the skin’s microbiome are gaining popularity, with ingredients like prebiotics, probiotics, and postbiotics being incorporated into serums.

Conclusion: RYSUN's Commitment to Excellence

At RYSUN, we understand the importance of customization in OEM face serum formulations. Our experienced R&D team collaborates closely with clients to develop products that meet specific needs, ensuring high-quality, effective, and market-ready solutions. By integrating the latest trends and technologies, we help brands stay ahead in the competitive skincare market.

For more information on our OEM services and how we can assist in bringing your skincare products to life, contact us today.