RYSUN helps Southeast Asian start-up skincare brands complete new product development

2025-07-04 18:29:45

In early 2024, a Southeast Asian start-up skincare brand commissioned Rysun to guide the development of a new product line and complete GMPC and HALAL dual certification. Rysun integrates its interdisciplinary scientific research strength to provide full-process services from formula design, process flow, packaging safety, certification testing, and data writing. Finally, product proofing, small batch production and certification approval were completed within 8 months, successfully launched in the local market and started regional agency cooperation.

Location: Malaysia

Product: Whitening and moisturizing cream set

QTY: 15000 sets

Date: 2024-09-12

In early 2024, an emerging skincare brand from Southeast Asia contacted Rysun, hoping to jointly develop a cream set with whitening and moisturizing functions and obtain GMPC and HALAL dual certifications in order to enter the Malaysian, Indonesian and Thai markets.

Rysun first arranged a professional team to communicate in depth about brand positioning, market style and product concept, and then a research and development team composed of experts in biological science, skin science, chemistry and microbiology carried out formula design. When selecting materials, we took into account the preferences of regional consumers, selected natural plant raw materials that passed HALAL certification, and optimized moisturizing active ingredients and ratios to achieve gentle whitening and take into account user skin feel.

During the pilot stage, we continued to conduct microbial testing, stability evaluation and sensory evaluation of the products and adjusted the formula and process according to the test results to ensure that the products meet the GMPC production specifications.

Entering the certification stage, Rysun assisted the brand to complete the entire process, from document sorting, certification application, and contact with testing agencies to on-site review and certification filing. Finally, in September 2024, the product successfully obtained GMPC and HALAL certification and successfully landed in the Malaysian, Indonesian and Thai markets.

After the product was launched, it received good feedback, and multiple local e-commerce platforms and offline agents expanded rapidly. This project demonstrates Rysun's strong end-to-end R&D and certification service capabilities, providing a safe, compliant and efficient successful experience for skincare brands in the Southeast Asian market.